Can I blame it on the jet lag that I slept nearly 12 hours then still sat in bed until a little past 10am? Yep…I’m going to.
Even with the late start, and even though I kinda sorta moved at a snail’s pace most of today, I actually managed to have a pretty productive day. The first day back from being away (especially if it’s been a week+) always means a lot of “life admin” stuff: cleaning, workout, errands, laundry, emails & the like. I also had a couple of campaign deadlines that I had to meet, so I carved out a few hours to finish and submit them.
While I’m on that – since I get questions frequently about the behind-the-scenes of brand partnerships – here’s a quick run-through of what that process typically looks like.
1) the brand reaches out with an opportunity
2) we negotiate on a rate and sometimes also the creative details, to make sure they fit within the HB voice/narrative
3) I create content, typically a recipe
4) I finalize content by editing the image(s) and writing all copy
5) EVERYTHING gets submitted for approval – images, copy, even Instagram stories with the text/overlay on it
6) brand approves or has slight edits, we determine posting date
7) everything gets posted
8) send reporting/analytics to brand
That process is the most “worky” part of HB, but it’s only about 1/2 of what I actually do. The rest of my time is spent creating as much organic content as possible including feed posts, Instagram Stories, IGtvs, blog posts, and then just engaging with you guys as much as possible!
I totally was not planning on this blog post being about that, but oh well – I know you guys are into it 😉 I chat more about blogging/social media stuff on these IGtvs:
3 Instagram Strategies I Always Use
Blogging & Instagram Q&A pt 1
Blogging & Instagram Q&A pt 2
This evening I’m going to a Mastercard event, so I’m off to get ready for that. Something I’m realizing I need to get better at with this whole blogging thing is taking more photos throughout the day for the posts! I’m so used to capturing happenings via Instagram Stories sooo will work on that. In the meantime here’s a selfie as I’m about to hit publish on this post 😉
xoxo GG
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